{"id":201,"date":"2025-06-17T17:29:54","date_gmt":"2025-06-17T08:29:54","guid":{"rendered":"https:\/\/www.g-angle.com\/blog\/?p=201"},"modified":"2025-06-17T17:29:54","modified_gmt":"2025-06-17T08:29:54","slug":"exploring-the-power-of-anime-in-pr-a-ceos-firsthand-experience","status":"publish","type":"post","link":"https:\/\/www.g-angle.com\/blog\/animation\/exploring-the-power-of-anime-in-pr-a-ceos-firsthand-experience\/","title":{"rendered":"Exploring the Power of Anime in PR: A CEO\u2019s Firsthand Experience"},"content":{"rendered":"\n<p>In Japan, it\u2019s becoming increasingly common to see companies using animated videos in their marketing and PR strategies.<\/p>\n\n\n\n<p>A well-known example is the anime-style commercial produced for Taisei Corporation by director Makoto Shinkai, which continues to be recognized as a benchmark in animated corporate advertising.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u3010\u30a2\u30cb\u30e1CM\u3011 \u5927\u6210\u5efa\u8a2d \u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u7bc7 \u65b0\u6d77\u8aa0\/\u30b3\u30df\u30c3\u30af\u30b9\u30fb\u30a6\u30a7\u30fc\u30d6\u30fb\u30d5\u30a3\u30eb\u30e0\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0DwUYs_ABT8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>For this article, we sat down with Mr. Eitaro Saito, President of Kyoei Forging Works Co., Ltd., a manufacturing company based in Niigata that commissioned G-angle to produce an animated video.<\/p>\n\n\n\n<p>We spoke candidly about some of the key questions that come up when considering this kind of project: Why choose anime for corporate advertising? And did the results justify the investment?<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-0\"><strong>\u25a0 About President Saito<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-style-stitch\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"President Saito Image\" class=\"wp-image-203 size-full\" srcset=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg 400w, https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901-300x300.jpg 300w, https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Eitaro Saito<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Born July 3, 1974<\/li>\n\n\n\n<li>Graduate of Judson School, Paradise Valley, Arizona, USA<\/li>\n\n\n\n<li>Bachelor of Business Administration, Mount Ida College, Newton, Massachusetts, USA<\/li>\n\n\n\n<li>After working at Tokyo Kanzai Co., Ltd. and Daifuku America Corporation, he joined Kyoei Forging Works Co., Ltd., where he became the company\u2019s third president in April 2017.<\/li>\n<\/ul>\n\n\n\n<p class=\"u-mb-ctrl u-mb-0\"><strong>Hobbies<\/strong><\/p>\n\n\n\n<p>Raising his kids, training and watching martial arts and boxing, hitting the slopes and the water on skis and jet skis, and unwinding with anime and zombie movies.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"u-mb-ctrl u-mb-0\"><strong>\u25a0 About the Company<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-style-stitch\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"744\" height=\"300\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/office-1.jpg\" alt=\"Kyoei Forging Works Co., Ltd. Office\" class=\"wp-image-205\" srcset=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/office-1.jpg 744w, https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/office-1-300x121.jpg 300w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/figure>\n\n\n\n<p><strong>Kyoei Forging Works Co., Ltd.<\/strong><\/p>\n\n\n\n<p>Founded in April 1930 and now operating on a global scale, Kyoei Forging Works is based in Sanjo, Niigata, a city known for craftsmanship. The company holds the world\u2019s leading market share for agricultural machinery components and is also a top domestic supplier of conveyor chains essential to automotive factories.<\/p>\n\n\n\n<p>Its strength lies in advanced forging techniques that maintain exceptional durability while accommodating complex shapes and designs.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why Choose Anime for Corporate Advertising?<\/h2>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-swl-deep-02-color\">\u2014\u2014What made you decide to create a commercial using anime in the first place?<\/mark><\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>One of the biggest reasons was that I felt anime tends to stay in people\u2019s memories.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>Companies like Taisei Corporation and Pepsi have also created commercials in the anime style. From my own experience, I remembered those clearly, and that really stuck with me. There\u2019s also the fact that anime can present things in a more visually appealing way than reality.<br><br>That aspect played a big role in the decision as well.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>When you look at Taisei Corporation\u2019s anime commercial, the characters are well-drawn and the visuals give off a clean, polished impression.<br><br>Of course, in reality, the job sites are probably full of more rugged guys and older workers, but we wanted to shift the image of our company.<br><br>We hoped to reach an audience we hadn\u2019t connected with before, and that desire to update how we\u2019re perceived is what ultimately led us to pursue an anime production.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-swl-deep-02-color\">\u2014\u2014What were you most focused on during the production process?<\/mark><\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>Our main goal was simply to get our company\u2019s name out there.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>We decided not to worry too much about explaining exactly what we do, and instead focused on how to make a strong impression and boost recognition.<br><br>To do that, we knew the visuals had to really stand out.<br><br>At one point, we thought, \u201cWhat if we threw in a robot?\u201d<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>Rather than creating something generic that would appeal to everyone, we wanted to make something original that wouldn\u2019t feel like a copy of what was already out there and would get people talking.<br><br>So after sharing a general concept, we told the team, &#8220;It can be a fighter jet, a robot, even a mobile suit like something out of Gundam. Do whatever you think will make it interesting.&#8221;<br><br>That open-ended approach is what led to the final version of the commercial.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"(\u682a)\u5171\u6804\u935b\u5de5\u6240\u3000\u65b0\u4f5cCM45\u79d2\u30d5\u30eb\u30d0\u30fc\u30b8\u30e7\u30f3\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0zA1YULfHEw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-swl-deep-04-color\">This is the completed anime commercial for Kyoei Forging Works, produced by G-angle.<br>It has been featured on online media platforms, surpassed 82,000 views on YouTube, and even attracted coverage from local TV stations.<\/mark><\/strong><\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>We felt that trying to explain what our company does through a story wouldn\u2019t be effective in just 45 seconds.<br><br>No matter how beautifully we showed scenes of our machines at work, if it didn\u2019t stick in people\u2019s memories, it wouldn\u2019t have any real impact.<br><br>That\u2019s why we decided not to focus on storytelling.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>I\u2019d be happy if it became the kind of commercial people remember seeing over and over as kids, and still recognize when they\u2019re adults. Something that really sticks with them.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Behind the Scenes: How the Anime Commercial Surprised the Team<\/h2>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-swl-deep-02-color\">\u2014\u2014The commercial has been getting attention on platforms like Twitter. What kind of response have you received?<\/mark><\/p>\n\n\n\n\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>We\u2019ve received a ton of messages from people telling us they caught the commercial. The reaction has been way bigger than we expected.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>Believe it or not, even our senior management didn\u2019t know we were making an anime until it aired. Apparently, someone they knew reached out to them, and they were completely confused at first! <em>laughs<\/em><\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>That\u2019s when I finally told them I\u2019d actually been keeping it under wraps, but we made an anime.<br><br>To be honest, I was worried they might push back on the idea during production, so I decided to stay quiet until it was finished. <em>laughs<\/em><\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-swl-deep-02-color\">\u2014\u2014Wait, so you went ahead with the production entirely on your own?<\/mark><\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>Yeah, pretty much. I did run it by the board just in case, but it was mostly my call.<br>In the end, it did go pretty viral, so I\u2019d say it worked out just fine. <em>laughs<\/em><\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-swl-deep-02-color\">\u2014\u2014By the way, have you already used the commercial for recruitment purposes, like at career forums?<\/mark><\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>We didn\u2019t finish it in time for this year\u2019s career forum, so we haven\u2019t had a chance to showcase it yet.<br><br>But we\u2019re planning to play it at our booth at next year\u2019s event.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>That said, we\u2019ve already started getting some interesting applications. Even though we\u2019re a forging company, we\u2019ve had people from animation schools come in for interviews.<br><br>It\u2019s great to know that people see us as a company that does creative and unexpected things.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Was It Worth It? A Look at ROI and Visibility<\/h2>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-swl-deep-02-color\">\u2014\u2014Was producing the anime something you had planned for in this year\u2019s budget?<\/mark><\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>At the time we were putting the budget together, producing an anime wasn\u2019t even on our radar, so it definitely wasn\u2019t included.<br><br>But fortunately, business was going well this year, so we decided to go for it.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-swl-deep-02-color\">\u2014\u2014Do you feel the results were worth the cost?<\/mark><\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>It\u2019s hard to measure the return on investment in exact numbers, but the video surpassed 40,000 views within two months of going live, and it was also featured by local media.<br><br>So in terms of raising brand awareness, I think it\u2019s definitely had an impact.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>At next year\u2019s career forum, we\u2019ll get a better sense of the impact by seeing how many people stop by our booth out of genuine interest, especially with so many other companies exhibiting.<br><br>If students recognize the commercial and stop because they\u2019ve seen it before, that would be a great success for us.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-swl-deep-02-color\">\u2014\u2014It\u2019s probably still difficult to measure the exact impact in numbers, but are you considering a follow-up project?<\/mark><\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>The feedback has been really positive, so I\u2019d definitely like to do a sequel.<br><br>I\u2019m thinking of a three-part series, each 45 seconds long, and maybe this time we could add a bit more story.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>Voice acting is such an important part of what makes anime so engaging, so for the next project, I\u2019d love to bring in some well-known voice talent.<br><br>Maybe someone who\u2019s played a certain gunslinging gentleman in a fedora, or a famous pilot of a red mobile suit from a classic mecha series\u2026 <em>laughs<\/em><\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>This time, the team delivered a really high-quality piece, so for the next one, I\u2019d love to create something with enough impact to get noticed at Cannes Lions.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"650\" height=\"404\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/1-e1542100161961.png\" alt=\"Anime Cut Sample\" class=\"wp-image-211\" srcset=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/1-e1542100161961.png 650w, https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/1-e1542100161961-300x186.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways from the Production Process<\/h2>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-swl-deep-02-color\">\u2014\u2014How was the experience of actually producing an anime?<\/mark><\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>Considering how tight the production timeline was, I\u2019m really glad we were able to achieve this level of quality.<br><br>For CEOs who are interested in anime production but still on the fence, I\u2019d say if you\u2019re hesitating, you should just go for it.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>At the end of the day, whether your project gets praised or not depends on you as the president. <em>laughs<\/em><br><br>If it\u2019s something you believe in, I think it\u2019s worth pursuing. You don\u2019t want to look back with regret.<br><br>Once the work is complete, it becomes something lasting you can be proud of.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-swl-deep-02-color\">\u2014\u2014Looking back, would you say you have any regrets?<\/mark><\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>Not at all. No regrets whatsoever.<br><br>It really feels like we pulled it off, and I\u2019d love to keep creating more projects like this.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.g-angle.com\/blog\/wp-content\/uploads\/2025\/06\/e1541729737901.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>Though I can already imagine your team saying, \u201cLet\u2019s wait until the spring production rush is over first.\u201d <em>laughs<\/em><\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-swl-deep-02-color\">\u2014\u2014Let\u2019s make sure the next one matches, or even surpasses this in quality. Thank you so much for your time today!<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>In Japan, ongoing issues like a declining birthrate and the concentration of population in Tokyo are expected to contribute to a continued shortage of skilled workers.<\/p>\n\n\n\n<p>While the full impact of combining corporate branding with anime is still uncertain, it\u2019s clear that anime has strong appeal among generations who grew up with it.<\/p>\n\n\n\n<p>As you consider new approaches to promotion, why not explore anime as one of your options?<\/p>\n\n\n\n<p>Contact us to discuss the possibility of raising your brand awareness to the next level with your very own anime!<\/p>\n\n\n\n<div class=\"swell-block-button is-style-btn_line\"><a href=\"https:\/\/www.g-angle.com\/contact\" class=\"swell-block-button__link\"><span>CONTACT<\/span><\/a><\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>In Japan, it\u2019s becoming increasingly common to see companies using animated videos in their marketing and PR strategies. A well-known example is the anime-style commercial produced for Taisei Corporation by director Makoto Shinkai, which continues to be recognized as a benchmark in animated corporate advertising. For this article, we sat down with Mr. Eitaro Saito, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation"],"_links":{"self":[{"href":"https:\/\/www.g-angle.com\/blog\/wp-json\/wp\/v2\/posts\/201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.g-angle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.g-angle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.g-angle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.g-angle.com\/blog\/wp-json\/wp\/v2\/comments?post=201"}],"version-history":[{"count":10,"href":"https:\/\/www.g-angle.com\/blog\/wp-json\/wp\/v2\/posts\/201\/revisions"}],"predecessor-version":[{"id":215,"href":"https:\/\/www.g-angle.com\/blog\/wp-json\/wp\/v2\/posts\/201\/revisions\/215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.g-angle.com\/blog\/wp-json\/wp\/v2\/media\/182"}],"wp:attachment":[{"href":"https:\/\/www.g-angle.com\/blog\/wp-json\/wp\/v2\/media?parent=201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.g-angle.com\/blog\/wp-json\/wp\/v2\/categories?post=201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.g-angle.com\/blog\/wp-json\/wp\/v2\/tags?post=201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}